CPAnet - CPA Toolbox

I'm Afraid it's a Terribly Unfortunate Problem When We're Negative @michellegolden

"Got an unsolicited email about negativity in speech. Don’t normally read my junk mail, but SO glad this item escaped my ruthless delete stroke so that I could share the gem with you:

Negative Vocabulary: Say what you will do, not what you can’t do.

We can change people’s perceptions of a situation by changing the words we use to tell them.Being negative is one of the most common bad habits we all seem to have! Why are we so negative and specialise in looking on the dark side? We seem to specialise in telling people what we can’t do, not what we are able to do, however small...."
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Source: Golden Practices

HR Resourcing...Worth the Money? @HRTools

"With the economy the way it is currently, employers need to focus on what’s important—the business—buta company also needs to remain focused on its people. It is sometimes difficult for companies—especially smaller companies—to focus on both the business and the people.  Human Resources (HR) outsourcing is an effective way for companies to manage their people, while also focusing on their business. As longas it’s done correctly, the company gets an incredible synergistic benefit out of outsourcing..."
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Source: HR Tools

21 Hot Ideas From Accounting Marketers

"There’s nothing like an economic downturn to remind accounting firms that sales and marketing are essential parts of doing business.  Until recently, many an accounting firm’s biggest problem was finding enough warm bodies to handle all the work that just came waltzing in the door. Today, accounting firms are dealing with clients in distress, over-leveraged staffing pyramids and the prospect that they actually may need to go find new business again..."
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Source: CPA Trendlines

Leadership Skills Training for Generation Y - @HRTools

"Some experts believe that leadership style and effectiveness is the number one motivation for members of Generation Y and I agree with them. I am a member of Generation X, but I work all the time with folks that are Generation Y, and having experienced both groups, I see some similarities between them.  One of the main similarities between these two generations is a distrust of organizations. There are so many corporate scandals that go on these days that employees, and especially Generation Y employees, don’t feel like they can trust companies..."
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Source: hrtools

Social media adoption: How will marketing spending patterns change?

"Although social media adoption rates are still relatively low—more and more companies are jumping in. And,as they do, we may see a dramatic shift in marketing spending patterns.  Today, most B2B companies are just dipping their toes in the social media waters. Some have launched blogs. Others are experimenting with Twitter. Still others are adopting a wait and see attitude.  Yet, if the conversation at a recent event hosted by the Massachusetts Technology Leadership Council is any indication, most B2B marketers are ready to move forward. Right now, their biggest challenge is figuring out how to justify social media investments to skeptical management teams..."
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Source: AccountingWeb

Financial Literacy Resources & Tools for Your Clients

Lots of great financial literacy resources for your clients at the Oregon Society of CPAs...

You’ll find Financial Literacy Education Presentations both in Power Point & PDF versions for high school students, college students and home buyers. They also have a great Feed the Pig page and various Financial Literacy Resources & Tools.

Source: Oregon Society of Certified Public Accountants

The Social CPA: Insight Into Today's Social Web Scene

"Don’t be fooled; the social web is not only for those under the age of 25. While the average CPA has very different needs than a 14 or 21 year-old, this doesn’t mean that you don’t have some things in common. I’m sure you’re familiar with the adage "it’s not what you know but who you know."Well, with the development of the social web, perhaps 10 years from now the saying will be "it’s not who you know but who knows you." The web is giving both individuals and companies a chance to be known like never before..."
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Source: BDO Seidman

A Twitter Case Study and Intro for Professional Advisers

"Twitter seems a bizarre concept. In theory you post brief messages(up to 140 characters at a time) about what you’re doing and these are seen by your ‘followers’. Equally you can read what other people who you’re following say they’re doing.
In practice ‘tweets’ are far more varied than some of the media would have you believe. Through twitter I have secured attendees at my seminars, traffic to my websites and to my blogs. I have also benefited from having my messages ReTweeted to wider audiences than the people who ‘follow’ me.And following links from other people’s tweets has led to useful material for my blogs..."
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Source: Book Mark Lee

Built To Last Takeaways

"I just finished reading Built to Last: Successful Habits of Visionary Companies, and I enjoyed it quite a bit. I first read about it in this WSJ article,where CEOs pick their favorite leadership books, and after seeing its high ratings on Amazon, decided to pull the trigger and pick it up. The book was written by a team at the Stanford GSB, and it identifies and discusses the common behaviors and practices found in visionary companies while discrediting common myths by comparing them to a set of counterparts considered less visionary..."
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Source: Kellogg MBA Class of 2011

Eight Structured Steps to Develop and Nurture Talent

"Unfortunately, even the best-intentioned mentoring initiatives can easily fizzle in the early stages, before delivering value to the participants and the organization at large, according to Molly Sargent of Norwalk, Conn.-based Professional Impressions Consulting.  Molly has trained and coached thousands of financial professionals and client-facing executives in professional image, presentation skills,business etiquette and sales effectiveness..."
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Source: CPA Trendlines