A Twitter Case Study and Intro for Professional Advisers

"Twitter seems a bizarre concept. In theory you post brief messages(up to 140 characters at a time) about what you’re doing and these are seen by your ‘followers’. Equally you can read what other people who you’re following say they’re doing.
In practice ‘tweets’ are far more varied than some of the media would have you believe. Through twitter I have secured attendees at my seminars, traffic to my websites and to my blogs. I have also benefited from having my messages ReTweeted to wider audiences than the people who ‘follow’ me.And following links from other people’s tweets has led to useful material for my blogs..."
read entire post

Source: Book Mark Lee