"Although social media adoption rates are still relatively low—more and more companies are jumping in. And,as they do, we may see a dramatic shift in marketing spending patterns. Today, most B2B companies are just dipping their toes in the social media waters. Some have launched blogs. Others are experimenting with Twitter. Still others are adopting a wait and see attitude. Yet, if the conversation at a recent event hosted by the Massachusetts Technology Leadership Council is any indication, most B2B marketers are ready to move forward. Right now, their biggest challenge is figuring out how to justify social media investments to skeptical management teams..."
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