CPAnet - CPA Toolbox

Five Ways to Protect Personal Assets

"Even if business owners aren't worried about their ability to repay creditors, they should still put protections in place...

A few years ago, you took out a $300,000 loan for your business because you anticipated continued growth. But the economy soon fell apart, and so did your business. You can no longer pay back the loan, and the lender has filed a lawsuit against your company and you personally, threatening to seize your home, car, and cash in the bank. This is a common scenario for owners of small businesses..."
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Source: BusinessWeek

21 Hot Ideas From Accounting Marketers

"There’s nothing like an economic downturn to remind accounting firms that sales and marketing are essential parts of doing business.  Until recently, many an accounting firm’s biggest problem was finding enough warm bodies to handle all the work that just came waltzing in the door. Today, accounting firms are dealing with clients in distress, over-leveraged staffing pyramids and the prospect that they actually may need to go find new business again..."
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Source: CPA Trendlines

The Social CPA: Insight Into Today's Social Web Scene

"Don’t be fooled; the social web is not only for those under the age of 25. While the average CPA has very different needs than a 14 or 21 year-old, this doesn’t mean that you don’t have some things in common. I’m sure you’re familiar with the adage "it’s not what you know but who you know."Well, with the development of the social web, perhaps 10 years from now the saying will be "it’s not who you know but who knows you." The web is giving both individuals and companies a chance to be known like never before..."
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Source: BDO Seidman

A Twitter Case Study and Intro for Professional Advisers

"Twitter seems a bizarre concept. In theory you post brief messages(up to 140 characters at a time) about what you’re doing and these are seen by your ‘followers’. Equally you can read what other people who you’re following say they’re doing.
In practice ‘tweets’ are far more varied than some of the media would have you believe. Through twitter I have secured attendees at my seminars, traffic to my websites and to my blogs. I have also benefited from having my messages ReTweeted to wider audiences than the people who ‘follow’ me.And following links from other people’s tweets has led to useful material for my blogs..."
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Source: Book Mark Lee

Can You Teach Innovation?

"Can someone learn how to be innovative? Tom Kelley, the General Manager of IDEO,definitely thinks so. He freely admits that he was skeptical when his firm departed from its history of hiring only engineers and started looking for "soft" skills, like anthropology..."
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Source: AccountingWeb

Try, Try, Again or Maybe Not - Study on Failure of Entrepreneurs by Harvard

"IF at first you don’t succeed, it doesn’t matter that you tried.  That seems to be the message of a working paper prepared recently by a team at Harvard Business School. The study found that when it comes to venture-backed entrepreneurship, the only experience that counts is success..."
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What do you think about this study?

Source: BizDeansTalk | NY Times